Baby boomers reached the streets en masse in the world’s most-visited cities for dream excursions that some saved their overall careers for, and planning to 2015 these travelers plan to keep motor coaches packed and tour groups filled.
The best news for the travel industry: 51% of travelers ages 50 and older say they’ll save more money primarily for travel next year, a new American Association of Retired Persons (AARP) report on 2015 travel trends found. About half of them also say they’ll be traveling more next year compared to this year.
The only catch: The report points out the 50+ traveler market spends about $120 billion annually, much less than the student and millennial market, whose having to spend power is about $200 billion each year.
Half of these older travelers cite expense as the number one barrier to traveling next year, but they are determined to plan well ahead of time for 2015 and take more tours for less.
However, baby boomers are a huge factor in travel and 97% of them say they’ll take at least one domestic trip in 2015, beyond double the 45% who say they’ll take at least one international trip. About 47% say they’ll take more domestic trips next year than they carried this out year, compared to only 23% saying they’ll take more international trips next year than in 2014.
Summer vacations will likely be the money shots with this group next year, and such travels have the highest percentage at 54%. Part of this travel generation also plans to travel solo, with 28% saying they’ll go it alone.
The cacophony of media coverage around the Ebola crisis didn’t impact 50+ travelers, as 82% say the average of four to five travels they have planned next year aren’t influenced