Raising Revenue Per Customer: Guideline for Tour Operators


Do you run a tour operation business? Are you aiming to determine how you can maximize the dollar amount your customers spending when they travel with you? By discussing a few simple tactics, you can boost your opportunities of getting customers to fork out a few extra dollars when they work with you.

a. Give them more bang for their buck. Because of the services that only you provide, your job is to convince your customers that you are giving them the best possible experience and that your prices are worth it. Work on making your business one of the most appealing option out there in your industry. You can do this by providing extras that your competitors don’t provide, sending some freebies into the mix, and facilitating comforts that will make the whole experience more comfortable and smooth for your guests. You might also consider partnering with other companies/services to “bundle” the things that you offer. While each one of these options will make it possible for you to charge a little more for what you are delivering (and thus make more money), the objective is to make it appear to your customers like they are really the ones that are acquiring the better end of the deal. Convince them they’re getting more bang for their buck.

b. Another thing you can do is present additional things your customers can purchase while they travel with you that are not obligatory but will greatly enhance their experience. Whatever your focus in the touring industry, think about what specific things would be appealing to your particular group of customers and provide some “extra” opportunities that would fall into that category at an additional cost.

c. Pay attention to making it a wonderful experience for your customers. From the moment they find you online (or hear about you from a friend), you want their experience to be upbeat. Have a website that will draw them in from the first click. Post good reviews from your customers there and address transparency and customer satisfaction. Foster a connection with the people that are giving you your business from the get-go through social media and any personal contact you may have with them via phone calls or emailing. If they are satisfied with your experience, expertise, friendly communication, and overall experience traveling with you, you’ll get good reviews online, and they’re a lot more likely to talk (and post!) about you to their friends and family which will end up generating more business for you. Make your customers happy and they’ll not only come again regularly, but they’ll likely bring others with them, too.

By focusing your initiatives on the above stated strategies, you will ensure to create your customers pleased and bring new business to your door as well. If you can strengthen your services, offer extras that will make their experience unforgettable, and be friendly, helpful and professional in all of your connections with your customers, it’s likely that you’ll see your business thriving, gaining visibility, and generating more money. Best of luck!

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