Granting great experiences for people vacationing is something that tour operators love to accomplish. Whether you’re traveling to see old ruins, exploring an area’s culinary offerings, or taking a scenic route through a national park, it’s enjoyable to watch people enjoy new experiences and create lasting memories. As you do your very best to make their tour something they’ll never forget, you hope that they will share their journey with others and bring you more business.
Because customers talk, it’s significant that every aspect of your tour is geared to their enjoyment. The opposite is also true: if they have a bad experience, everyone and their dog is going to hear about it.
Knowing that, the major concern might be: What can I do to boost the customer’s experience so that they walk away happy every time and I get more business as they share their experience with friend and family? While you can certainly advertise business via Facebook or Instagram, here are some solutions that you can particularly focus on making your customers have the best possible trip. They’re your best advertising tactic.
Bundle. As you do business over the years, you build connections and forge friendships with other local business owners who are also trying to find ways to increase their business and encourage positive feedback from their customers. Maybe you pool your business with a local charter bus company and offer a great group rate on the motorcoach that is used for the tour. If everyone pitches in to offer amazing deals that will enhance the customer’s experience, everyone will also benefit from more business.
Focus on what they enjoy. When you’re first beginning a touring business, you won’t know what people consistently love. But, as time goes on, you’ll start to see common threads– the parts of the tour that are always the guests’ favorite. Once you start to notice these consistencies, tweak your tour to include more and more of those types of experiences.
Don’t offer the exact same tour every year. If customers go on a touring experience with you and love it, they’re going to want to come back. If you focus on developing new tours for returning customers that offer the trademark service, comfort and fun that they associate with traveling with you, you’ll likely have them coming back each succeeding year.
Offer an incentive to those who are willing to give you feedback. They are the reason that you have a livelihood, so don’t fail to tap into how they feel about their experience with you. Maybe this is as simple as buying drinks for an evening and finding out what their favorite parts of the tour have been and what they would have liked to see more of. Whatever it is that you do, make sure that it’s something your customers will appreciate.
Finally, take time for the simple things. In today’s world where it often feels as though everything is rushed, people notice when others have taken time to focus on the simple things. Offer complimentary drinks or dinner at a local hotspot to be used during the trip. Take time to have talks with each of your guests to build a personal rapport with them.
In these days world, you can always use social media and the Internet to enhance your business, but nothing can replace the personal experience people have with you when they go on a tour and you spend a few days all together. As you focus your efforts on providing an experience that is geared specifically to your customers, they’ll show people about it, and they’ll likely keep returning for more, too.