Are you now on Facebook, Instagram and Twitter, but still need to figure out how you can promote your business visibility online? Think about creating a presence on Pinterest, where your information can be pinned and distributed over and over and over again. If you don’t know much about it but would like to investigate this alternative, here are some things to help get you started:
If you’re just getting started, it may be worth your while to familiarize yourself with what Pinterest is and what it has to offer. Search the keywords that someone might associate with your business and browse the results to get a sense of your market’s Pinterest presence. (For example, if your business is in refinished furniture, you might search the area you specialize in– like vintage, shabby chic, natural wood stains, period pieces, etc.).
The moment you feel familiar with how it works and what examples are on there, set up your own profile and start posting your own products, consisting of pictures from any of your websites thatcarry your inventory. Keep in mind that if any of those pictures get pinned on someone else’s board, your website information will go with it and can quickly drive business directly to your virtual front door.
Brainstorm every aspect of your business and the words that are associated with it that people could use to search for the products you offer. If your business deals in fitness, what kinds of things do you sell? And where might those particular products be used?
As you become familiar with your particular Pinterest neighborhood, you’ll make connections with other businesses that offer products similar to yours. And, the more exposure you get, the more business will come your way.
Don’t underestimate the benefit of using Pinterest if you want to build your business online. Take the time to take a look and start pinning today to gain greater visibility, make new connections, and interact with a virtual community that can bring new customers your way.